Client Background:
Our client, a leading industry association, sought to revamp their traditional print magazine, into a dynamic and engaging digital publication.
The objective was to create a visually stunning and interactive platform that not only showcased industry trends but also offered a multi-sensory experience to their readership.
Challenge:
The challenge was to transition from a static print format to a dynamic digital platform, ensuring a seamless user experience across devices. The goal was to captivate the audience with visually rich content while incorporating interactive elements to enhance reader engagement.
The inclusion of interactivity in the catalog enhanced the brand's dynamic aspect and established a connection with the user.
The brand aimed for a digital catalog to streamline the brand and client's workflow.
To achieve this goal, prototypes were developed to illustrate how the digital catalog would appear and how new items and collections could be presented to the buyer efficiently, minimizing their time investment.
The design team generated potential designs to move closer to our objective.
The catalog features interactivity, and the implemented navigation guides the user to the specific collection and clothing they are seeking.
The design of the catalog was influenced by the brand website design to align with the brand's overall design system.
Therefore, a catalog was developed with the intention of simplifying and providing clear guidance for customers on the specific item they are seeking at the Balenciaga store.
Company Joomag
Designers Maria Makaryan Artyom Lygin
Release date July 2023
