ABC Learning Center identity
Transforming Educational Identity for ABC Learning Center.
Challenge:
ABC Learning Center, a local educational institution catering to preschool and early childhood education, sought a rebranding to enhance its visual identity and communication materials.
The existing branding lacked a cohesive and modern look, and the center wanted a fresh approach that would convey its commitment to quality education and create a positive impression among parents and the community.
Objective:
The primary objective was to develop a comprehensive and engaging visual identity that reflected the center's values, educational philosophy, and commitment to fostering a nurturing learning environment.
The rebranding aimed to attract new enrollments, build trust among parents, and establish ABC Learning Center as a leader in early childhood education within the community.
Visual elements:
Integrated a vibrant color palette to evoke a sense of playfulness and creativity, while maintaining professionalism.
Created a set of visual elements, such as icons and patterns, to be used consistently across various applications.
Print and Digital Collateral:
Designed a suite of collateral, including brochures, banners, and digital assets, with a focus on clear communication of the center's educational programs, values, and facilities.
Ensured a cohesive look and feel across both print and digital materials.
Enhanced Community Perception:
The redesigned identity positioned ABC Learning Center as a contemporary and caring educational institution, earning recognition within the local community.
Designer Maria Makaryan
Release date May 2022
