SA event identity
Identity for Armenian game industry brand, that creates events for industry professionals
Introduction
SA is a large-scale gaming event that aims to bring together gamers, developers, and industry professionals in a vibrant and immersive environment.
The event focuses on celebrating the gaming culture, showcasing the latest technologies, and providing a platform for networking and collaboration.
Objective
The primary objective is to create a unique and cohesive identity for SA that reflects the essence of the gaming community and attracts a diverse audience.
Identity Elements
The logo incorporates iconic gaming elements. And the playful combination of 2D and 3D techniques.
Implementation
Design elements are consistently applied across all touchpoints, from promotional materials to the event venue itself.
Results
SA successfully establishes itself as a premier gaming event with a distinct and memorable identity.
High attendance rates, positive feedback, and increased social media engagement demonstrate the effectiveness of the design in attracting and retaining a diverse gaming audience.
Conclusion
The design identity of SA plays a crucial role in shaping the event's perception and attracting participants.
Visual identity enhances the overall experience for attendees and contributes to the long-term success and reputation of the gaming event.
Designer Maria Makaryan
Release date April 2020
