Beauty Standards Campaign

10 real stories that represent tens of thousands of people. 10 brave individuals who within Oriflame's integrated campaign dared to speak about the problem about which it is customary to remain silent.

The project was made with Zuck Independent Agency.

In this project, I led the art direction, focusing on making the concept visually clear and appealing.

In line with the philosophy of the campaign, the visual concept featured real women (not models or actors) with a wide diversity of ages and looks, minimal make-up, and no retouching.

Agency ZUCK

Art-Director Maria Makaryan

Photographer Lilith Uni Ghazaryan

Designers Nadya Sukiasyan Robert Hovhannisyan

Release date October 2021

Beauty Standards Campaign

In this project, I led the art direction, focusing on making the concept visually clear and appealing.

In line with the philosophy of the campaign, the visual concept featured real women (not models or actors) with a wide diversity of ages and looks, minimal make-up, and no retouching.

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